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We are a collective of culture-led creatives, game-changing strategists and prolific producers



Audience Insight
Brand Strategy
Campaign Strategy
Brand Positioning
Product Architecture


Product Positioning & Design
Brand Design & Visual Identity
Multi-Channel Marketing Campaigns
Broadcast & Digital Design
Online & Social Content


Shoot Planning & Management
Shoot Production
Casting & Talent Acquisition
Music Production & Sound Design
Video, Editing & Photography

You’ll find us operating deep within fashion, music, sport and the arts, creating cultural moments for future-facing brands.

We believe the most inspiring and influential forms of creativity thrive in the disruptive and experimental sub-cultures bubbling beneath the surface of the mainstream. With 25 years experience living and working deep inside some of the world’s most vibrant cultures, our own stories have shaped and defined our agency’s purpose. We channel our knowledge and expertise to help build relevant brands that audiences trust.

We help our clients to create meaningful connections and long term relationships with their audience.

We turn potential consumers into full-blown brand fanatics, followers, ambassadors, advocates and maybe even family. We do this by producing flawlessly executed campaigns and culturally relevant content that cuts through the noise, before delivering it to the right people, at the right time, in the right way. Our process is collaborative, insightful and transparent, as we break old rules to deliver game-changing work with purpose.

We build iconic brands and help them become leaders, so they can positively impact culture and inspire future generations.

Today more than ever, brands have a responsibility to positively impact the world we live in and in doing so, they play a hugely significant role in people’s lives. Brands can entertain and inspire, but they can also educate, motivate and connect audiences – ultimately influencing and shaping culture. Our job is to help brands realise their purpose, influence and potential. This is the power of Proper.