TIMELESS STYLE BY A NATIONAL TREASURE

Challenge

Flintoff by Jacamo is a tailored menswear collection curated by TV celebrity, cricket legend and English national treasure, Andrew ‘Freddie’ Flintoff. The range targets the UK plus size market offering men timeless silhouettes crafted from premium fabrics available in sizes small to 5XL.

Our challenge was to produce a printed Autumn/Winter campaign lookbook and supporting digital assets showcasing Freddie’s seasonal style edit, key ‘must-have’ items and personal styling advice for casual layering, wrapping up for winter and staying sharp for upcoming festive events and occasions.

Services

Campaign Creative
Campaign Production
Campaign Strategy
Creative Direction
Print Design
Social Content
Toolkit Design

Response

Our approach was to leverage Freddie’s infectious personality, rugged good looks and ability to look amazing in pretty much anything, to send a clear message to the British male; that his premium collection was available, achievable and affordable.

We delivered a beautifully designed printed campaign lookbook for use at the brand’s PR event in London, along with a series of still life product photography and flat lay gifs to support the season on social. The small but strategic campaign not only delivered on style but helped create separation between Freddie’s own seasonal items and mainline Jacamo collections.