A LIFE MORE LUSCIOUS FOR A NEW GINERATION
Challenge
Didsbury Gin is a high quality, botanically infused, vegan friendly, 100% real fruit flavoured gin that is daring and downright delicious; something that was recognised when the founders secured investment on BBC1’s Dragon’s Den.
Proper was tasked with reshaping the brand’s identity, voice and overall brand positioning in order to connect their marketing activity with their audience and to also encourage future investment. In a competitive market saturated with choice, they needed absolute brand distinction and clear messaging to cut through to realise substantial growth.
Services
Audience Insight
Brand Positioning
Brand Strategy
Creative Direction
Brand Book
Brand Guidelines
Response
The traditional ‘G & T’ is synonymous with cucumber sandwiches and quaint old English ways, but the recent gin renaissance has widened its appeal to reach a more youthful and creative audience. Our approach was to connect with this new audience’s energy and leverage the brand’s commitment to smashing together ethically sourced, 100% real fruit blended with inspiring botanical flavours.
With an inspirational new brand book and intuitive set of guidelines, Didsbury Gin now have increased visibility, new distribution and the ability to inspire the new ‘gineration’ to live a ‘Life More Luscious.’
“We needed an experienced agency with the strategic and creative expertise to define our positioning and create us an aspirational brand book and intuitive set of brand guidelines. We’re so happy with Proper’s entire process and we now have the tools to take our business to the next level.”
Amy Harrison
Head of Marketing, Didsbury Gin
