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HEADCARE FOR YOU, YOURS AND THEIRS

Challenge

Arkive Headcare, founded by renowned hairstylist Adam Reed, is a salon-quality haircare brand with an inspirational mission. His unashamed openness about his own mental health fuels his desire to create more than just a natural and sustainable haircare range; he creates products that positively impact how people perceive themselves. While Arkive Headcare had swiftly gained recognition since its launch in 2021, the brand faced a pivotal moment.

To further its growth and better convey Adam’s unique approach to ‘headcare’, Proper was tasked with revamping the brand’s visual identity, then designing and developing a contemporary e-commerce website to engage current and new customers, thereby driving brand awareness and increasing traffic.

Services

Creative Direction
Art Direction
Digital & Graphic Design
Brand Visual Identity
Brand Guidelines
E-commerce Website

multicoloured shampoo bottles sitting on a plinth like a scity scape

Approach

In redefining Arkive Headcare’s brand visual identity, our approach was to intertwine Adam Reed’s core values and his unwavering commitment to wellbeing. Central to forging a genuine connection with Arkive’s audience was leveraging Adam’s cherished childhood memories, particularly the fragrances he fondly recalled. This personal touch would significantly enrich the brand’s relatability and appeal. Additionally, incorporating Adam’s distinctive handwriting and tattoo artwork into the design would bring a personalised, authentic tone to the brand. These elements together would craft a unique identity, distinguishing the brand in a crowded market and enhancing its customer engagement.

multicoloured shampoo bottles sitting on a plinth like a scity scape
multicoloured shampoo bottles sitting on a plinth like a scity scape
multicoloured shampoo bottles sitting on a plinth like a scity scape

“We loved working with Proper to design our new BVI and website. They immediately understood the brand, its values, and how to push our aesthetic and design principles to the next level. Proper seamlessly translated our vision into a gorgeous e-commerce website, with a customisable back end, and intuitive UI for our customers to enjoy their online journey.”

 

Amelia Reynolds
Head Of Brand Marketing, Arkive Headcare

multicoloured shampoo bottles sitting on a plinth like a scity scape

Results

The revamped brand visual identity and guidelines have given Arkive’s internal team a clear and consistent roadmap for creating marketing campaigns and social content that resonates with their partners, current audience, and new customers at every touchpoint. The new, responsive Arkive website not only showcases their collections and products in a more user-friendly way, but also fosters authentic customer connections through health-conscious narratives and playful elements. The result is a digital platform that has increased customer engagement and conversion, propelling their business forward.