LET SUMMER SET YOU FREE CAMPAIGN
Challenge
Empowered by the Simply Be ‘More Than Our Bodies’ platform we delivered for spring 2019, Simply Be needed another multi-channel campaign that captured the epic summer mood of freedom and self love.
Our brief supplied by strategic consultants Create the Avalanche, was to encourage women to celebrate themselves and their killer curves, by experimenting with the brand’s exciting and on-trend seasonal products. We were also tasked with creating a stand-alone swimwear guide that flaunted Simply Be’s expertise in the category as they invited women to worship their curves.
Services
Campaign Strategy
Campaign Creative
Creative Direction
Talent Acquisition
Toolkit Design
Response
Summer is one long soirée that offers a chance to break away from the everyday, so we created the Simply Be ‘Let Summer Set You Free’ campaign for women to step out of the shadows, soak up summers positive vibes and be more daring with their holiday wardrobe.
The result is a stunning multi-channel campaign shot on the idyllic island of Holbox to the empowering soundtrack of “Woman” by Kesha. It features stunning brand and product moments that turns the nightmare of summer holiday shopping into a midsummer dream for Simply Be’s audience and proves the beach belongs to every body.
