by Robin | Oct 15, 2021
; KEY LIFE MOMENTS INSPIRE MENS FASHION Challenge Once a contender in the UK’s plus size menswear market, Jacamo had lost its fashion relevance and in consequence were becoming an online-only retailer. Our challenge was to develop a new strategic and creative campaign...
by Robin | Oct 14, 2021
; LET SUMMER SET YOU FREE CAMPAIGN Challenge Empowered by the Simply Be ‘More Than Our Bodies’ platform we delivered for spring 2019, Simply Be needed another multi-channel campaign that captured the epic summer mood of freedom and self love. Our brief supplied by...
by Robin | Oct 13, 2021
; TIMELESS STYLE BY A NATIONAL TREASURE Challenge Flintoff by Jacamo is a tailored menswear collection curated by TV celebrity, cricket legend and English national treasure, Andrew ‘Freddie’ Flintoff. The range targets the UK plus size market offering men timeless...
by Robin | Oct 12, 2021
; THE CAMPAIGN THAT BECAME A MOVEMENT Challenge Simply Be is one of the UK’s leading plus sized fashion specialists catering to young women seeking trend driven clothing in sizes 12-32. Our brief came from strategic consultants Create The Avalanche, who asked us to...
by Robin | Oct 11, 2021
; CHAMPIONING THE SPIRIT OF SPORT Challenge Innovative sports retailer Pro:Direct have become an online powerhouse, establishing long-term relationships with Nike, Adidas and Puma. Observing the fusion of performance sportswear and lifestyle fashion, they decided to...
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